In particular, Apple used the same way they did when Steve Jobs passed away.
Micro$oft did nothing. It's just a holiday season to them.
|Figure 1: Apple's US homepage, as captured on Dec. 7, 2013 (Source: Business Insider)|
|Figure 2: Google's homepage as captured on Dec. 7, 2013|
|Figure 3: Apple's Chinese homepage, as captured on Dec. 7, 2013|
|Figure 4: Amazon features Nelson Mandela Foundation on their website|
|Figure 5: Last but not least, Microsoft shows no care but holiday sales on its website.|